Mobile marketing with mobile applications

Currently the term Mobile Marketing seems to be occupied for SMS campaigns. They show a low feedback rate and are questionable in terms of sending SMS to the same customers frequently.

Mobile Marketing with mobile applications, e.g. with mobile games / marketing orientated applications, in contrast offer much more values to customers: interaction and transaction opportunities besides the entertainment value, free of charge, with the chance to win something.

Facts

• High market penetration of Java-enabled (Java ME) mobiles
• Directly to the customer's mobile by: >> SMS >> Internet >> Bluetooth™ >> Download
• Presentation of mobile innovation to the customers: Ad-Games, Campaigns
• Data transfer from the mobile by: >> SMS >> Online (GPRS/UMTS) >> Bluetooth™

Mobile Gaming and other applications are very appropriate as dialog marketing channel for various interest and age groups as well as many price segments.

Showroom

Gambling with lottery
Enjoying a fascinating gambling game in the mobile => Win => send SMS to participate in the lottery. The data will be collected and forwarded to you, e.g. by HTTP or email.

Game with registration form for e.g. magazine subscription
Exciting, premium graphics game in the mobile offers a registration form for e.g. a magazine subscription. The data will be collected and forwarded, e.g. by HTTP or email.

Ad-Game
A thrilling mobile game focuses on your company or product logo. It can be collected, caught, uncovered and so.

Mobile presentation
Graphical, animated presentation of your product or company => requesting detailed information => The data will be collected and forwarded to you, e.g. by HTTP or email.

..and many more ideas and combinations

Request information

Availability

The content directly to the customer

• From a local Bluetooth™ hotspot
• By SMS download in a few seconds
• Download from the Internet
• Download from a data storage medium > CD/DVD

Mobile marketing with mobile games supports: customer acquisition, sales and customer loyalty. Of course it enhances the image and the branding.

We design and develop comprehensive concepts and campaigns for your mobile marketing also in connection with a short message service (SMS).